Our Products

It has long been established that diet and health go hand-in-hand. In general, if an animal receives the right amount of everything it needs from its diet, it will thrive.

On the other hand, if there is too much or too little of something in the diet, or if low-grade, unsuitable foods are regularly eaten, health problems inevitably begin to occur.

From minor upsets like skin irritations and digestive illness to full-blown acute sickness, most health problems can be traced back to diet. Even apparently harmless issues like excessive moulting, bad breath and hyperactivity are often early indicators of a dietary problem and may, in time, develop into something more serious.

The good news is that almost all health problems can be helped, if not eliminated altogether, through simply changing your dog’s diet!

The best raw ingredients make the best finished product, it’s not rocket science!

Steve - Production Team Leader

No Artificial Ingredients
Free from Wheat, Dairy and Soya
Proudly Made in Britain

What’s in it for the dog?

The short answer is many things, the list below highlights some of the more prevalent differences between Natural Dog Food and many other lower grade dog foods on the market today. Why does a dog thrive so well on Natural Dog Food? Its simple, we use only the best ingredients, so we get the best results…

100% Natural

  • By combining a high proportion of fresh meat with a broad range of vegetables, nutritious whole grains and herbs, Natural Dog Food is the first truly balanced complete dog food. This means that everything a dog needs can be found in the raw ingredients so unlike all earlier dog foods, we don’t need to add any artificial vitamins or minerals making Natural Dog Food the first completely natural dog food on the market.

Meat Rich

  • Dogs are primarily carnivorous and benefit from a meat rich diet. With an average of 41% meat in the adult varieties and up to 55% meat in the puppy foods, Natural Dog Food is formulated to accurately recreate the natural diet of the dog – the kind of diet a dog is evolved to eat.

Low Protein

  • Excessive protein can be responsible for a wide range of health concerns and behavioural problems in dogs. This is especially true if the protein comes from an inappropriate, non-meat source. Natural Dog Food is low in protein (just 20% in the adult foods) and almost all of the protein present is derived from the high meat content.


  • Free from wheat, soya, dairy products, maize, beef, pork and all forms of chemical additives, the entire Natural dog Food Company range is 100% hypoallergenic. All of our products include only a single protein source making them ideal for dogs with particular food allergies or intolerance’s.

Highly Palatable

  • Thanks to the top quality fresh ingredients and especially the high fresh meat content, most dogs find Natural Dog Food irresistible. For this reason we don’t need to add any salt, fats, sugars or flavour enhancers to get dogs to eat.

Easily Digestible

  • Natural Dog Food incorporates only the highest quality, natural ingredients with no fillers, by-products, derivatives, or bulking agents whatsoever. This makes the food very easy to digest and will maintain health for even the most sensitive of dogs.

What’s in it for the owner?


  • We have always been committed to keeping our prices as low as possible but the bag price is only half of the story. Since we only use the highest quality ingredients with no fillers or bulking agents, Natural Dog Food actually contains far more high quality nutrition per gram than many competitor brands making our feeding amounts amongst the lowest around. The price per day of feeding Natural Dog Food therefore works out as remarkably economical.

UK Produced

  • All of our ingredients are sourced as locally as possible. This means that every ingredient apart from the brown rice comes from the UK: Scottish salmon, Welsh lamb, English chicken, herbs and vegetables grown in Cambridgeshire and grains grown just outside of our factory. All manufacturing and packing also takes place right here in the UK.

Less Waste

  • With no fillers or bulking agents at all, Natural Dog Food is highly nutritious and easy to digest meaning you need to feed much less and as a result there is less waste to pick up afterwards.

Free Advice Line

  • Any questions you might have can be put directly to our nutritionists on our free-phone advice line on 0800 848 8049


  • Our strict ethical code has dictated the way in which The Natural Dog Food Company has developed right from the start: All of our meat comes from non-intensive, UK farms; our packaging is fully biodegradable; we source our ingredients locally wherever possible to reduce our carbon footprint; we are firmly against animal testing; we are an independent, family run company with no affiliation to any corporation; we supply only independent traders.

Happy Healthy Dog

  • Every ingredient used in Natural Dog Food is of the highest available quality and has been carefully selected to reflect the natural diet of the dog.

    Furthermore, by combining a high proportion of fresh, human grade meat with our unique range of nutritional herbs, vegetables and whole grains we have been able to create the first complete dog food to contain every nutrient a dog needs without any artificial vitamin supplementation whatsoever.

I just love the fact that our Jack loves his food and we aren't paying silly money for this kind of quality!
Georgia Brown
Simply the best food around, 100% natural and 100% delicious. Our dogs just cant get enough!
James Clarke
It’s so nice to be able to feed my dogs something I know they love and that is good for them too.
Janet Bell