Our Story

The Natural Dog Food Company is a family run business based in the small Lincolnshire village of Heckington.

We have always been great believers in having natural, unadulterated food for ourselves and our animals – a task made ever more difficult by often misleading labelling and the almost universal use of artificial additives, but nearly a decade ago we finally got the chance to take matters into our own hands and, in teaming up with holistic nutritionists and veterinarians, The Natural Dog Food Company was born.

We take pride not only in the superb quality of our products but also in the personal, friendly service we offer our customers. We are always looking for ways to improve so if there is anything you would like to see changed or if you have any questions, queries or doubts at all, please be sure to get in touch.

We work long hours but somehow it never feels like a chore. We love what we do.

Alan Creaser - CEO and Founder

Our Company

Over the last few decades, public awareness of the role played by diet in the maintenance of good health has increased dramatically. The idea that diet and health are intimately linked is now universally unopposed and yet, despite this increased insight into our health and that of our animals, the vast majority of dogs in the UK are still fed entirely inappropriate foods on a daily basis.

The truth is that, regardless of colourful advertising campaigns and catchy slogans, very few companies look past their own profits when designing their foods. It has even been argued that the modern pet food industry is responsible for more health problems in dogs than any other single factor.

It was out of this frustration that the Natural Dog Food Company was established with the goal of providing natural, wholesome, real-foods at an affordable price. Working with holistic nutritionists and veterinarians, we were able to produce the world’s first entirely natural complete dog food. Now, with an experienced and extremely dedicated team behind us we have firmly established our place as the industry’s number one innovator and continue to produce the world’s only 100% natural dog food.

Our Ethics

Here at the Natural Dog Food Company we pride ourselves on our ethical approach to nutrition, manufacturing and business. All Natural Dog Food Company products are produced according to our strict ethical code of practice. At every stage we strive to do what is best for the dog, owner, environment and the world at large.

For the Dog

  • We do not use synthetic chemical additives of any kind
  • We do not use by-products, derivatives or fillers of any kind
  • We avoid any and all ingredients commonly linked with intolerance’s or allergies

For the Owner

  • We are committed to keeping our products as affordable as possible for our customers
  • Many lesser quality brands cost more
  • Always read the ingredients for the true test of quality

For the community

  • We only support local, independent pet shops so you won’t find Natural Dog Food in supermarkets or pet superstores.
  • We recycle over 80% of the water we use during manufacturing
  • All of our air is passed through reed-bed filtration systems before being put back into the environment creating a clean smell for our neighbours
  • We have an award-winning on site packaging recycling plant separating paper, cardboard and plastics so dramatically reducing landfill waste.

For the environment

  • All ingredients are sourced as locally as possible to reduce transport carbon emissions
  • We use only non-intensively farmed British meats:
    • English chickens and turkeys with full access to the outside
    • Sustainably farmed Scottish salmon
    • Meadow reared, pasture fed Welsh lambs
  • Wherever possible, ingredients are sourced from organic farming systems
  • Our Habitat, Creation & Management Plan provides major benefits in terms of additional planting, the creation of wetland areas and species rich grasslands to encourage nesting and foraging bird species
I just love the fact that our Jack loves his food and we aren't paying silly money for this kind of quality!
Georgia Brown
Simply the best food around, 100% natural and 100% delicious. Our dogs just cant get enough!
James Clarke
It’s so nice to be able to feed my dogs something I know they love and that is good for them too.
Janet Bell