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Our
company |
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| Our
expertise in natural nutrition has its roots in the origins
of the company, which, for many generations, has been producing
wholesome unadulterated foods without the need for by-products
or chemical compounds. Our dog food was developed in response
to requests from veterinary surgeons and owners who connect
many common health problems with the ingredients in modern dog
foods. Our philosophy is simple; we only use unadulterated wholesome
ingredients that the dog is supposed to eat and nothing else,
and nature does the rest. |
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| Our
products |
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| Our
products are unique in that they were the first of their type
to be introduced which comprise of 100% natural nutrients. This
means that, unlike most modern pet foods they can be totally
and safely digested. Not only do they qualify as natural under
EC law, they are developed with, and certified by, the British
Association of Holistic Nutrition and Medicine under a nationally
registered scheme. |
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| Our
ethics |
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| We
supply certified holistic products which are manufactured
according to a code of practice which we believe to be ethically
and morally sound. We believe our products are better for the
health of animals because we don’t compromise on principals
of holistic nutrition, which, simply means that they mirror
the natural requirements of the animal. |
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We
use products of organic farming methods wherever we can. |
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We
use pet dogs belonging to members of the public as our
‘tasting panel’ |
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We
use products from local suppliers if possible |
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We
support research into sustainable agriculture |
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We
support animal - free laboratory testing methods |
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We
only use products which can be properly utilised by the
dog's digestive system |
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We
do not use products of factory farming |
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We
do not use synthetic chemical additives of any kind |
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We
do not use laboratory animals to test our product |
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We
do not use unsuitable by-products |
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